Design: Jenny Lederer www.jennylederer.com
Throughout 2017, we will be using the alphabet as a novel way to unpack the many concepts of arts administration. Please join in. Thank you to the following arts administrators for adding ideas to the project:
- Ashley Thorndike-Youssef, Now Next Dance
- Fernando Maneca, BAX | Brooklyn Arts Exchange
- Hillary Kooistra, Abraham.In.Motion
- Kathryn Humphreys, Hubbard Street Chicago
- Katie Kruger, Shawl-Anderson Dance Center
- Liz Hitchcock Lisle, Shotgun Players
- Phyllis Haskell Tims, University of Utah (retired)
- Rebecca A. Ferrell, University of Illinois, Urbana-Champaign
- Sarah Crowell, Destiny Arts Center
- Tammy Cheney, Lines Ballet
Arts administration relates to work at dance centers, arts councils, arts education programs, companies, and college programs. Please read on to explore the many and varied topics within arts administration. While not every topic applies to every setting, we hope that you will still find one or two ideas in the post that are useful and applicable to your particular setting. Please feel free to add ideas and links in the comments section below.
This week, the letter I has a hefty list of ideas and words:
- Income
- Individual donors
- Interns
- Insurance
- Injuries and injury reports
- Independent contractors/IRS
- Instagram
- Informational interviews
- Inclusion
- Isolation
- Interpersonal relations
- Infrastructure
- "Imaginative learning"
- Inspiration
- Institutional reinvention
- "I" verbs: improve, increase, ignite, inspire, and a few more
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Let's unpack, consider, and reflect upon each one of these words. Even before reading further, you might want to take the list of 16 ideas here and simply journal for your organization. What do these words and phrases mean to you at your organization?
I is for Income
For your organization, what is the balance between earned income (revenue) and contributed income? There are many sources, both big and small. This list includes things that people pay for (classes, workshops, memberships, tickets, and merchandise) as well as contributions (individuals’ donations, corporate sponsors, and grants).
A few years ago, I made a spreadsheet for choreographers to use to make a simple yearly budget. Read it again here:
http://blog.lifeasamoderndancer.com/2015/02/building-a-dance-company-creating-a-budget-for-2015.html
Has your organization clearly articulated your goals in terms of donations, grants, and earned income? For example, you might aim for 10% of your income this year coming from grants.
Find the number that works best for your organization and its mission. Income can vary widely from organization to organization – some arts nonprofits exist on a model with 90% of their income coming from grants and donations, since much of their services are free of charge. Other arts orgs heavily rely on earned income from things such as dance classes, youth programs, and ticket sales.
One other consideration with income…….each year are you trying to increase income, or maintain at a consistent amount? Your studio size, number of shows per year, etc. will dictate your maximum earning potential. (For example, I run a dance center with 4 studios, but we have almost reached our max in terms of number of classes we can run each week within our current space.)
I is for Individual Donors
Related to the big topic of income, how many individuals donate to the organization or department each year? How vibrant and robust are your email list, mailing list, Facebook Page, and alumni network in general?
And, very importantly, how do you keep communication strong once individuals have donated?
I is for Interns
Interns can become an essential and valuable component within your organization. Internships can be a win-win for a college student, graduate student, or any eager individual of any age. For our organizations, which are notoriously understaffed, an additional temporary staff member will add helping hands, fresh ideas, and teamwork to our organization.
A few cautionary words, though, on internships. Please think deeply to see if you can offer each intern a stipend for their time and contributions. Additionally, Darren Walker’s New York Times op-ed sheds light on the issue of “privilege” with internship programs. (Walker is the current head of the Ford Foundation.) Taking Walker’s words to heart – how can you extend, expand, and invite to widen the circle of opportunity for your internships?
https://www.nytimes.com/2016/07/05/opinion/breaking-a-cycle-that-allows-privilege-to-go-to-privileged.html
I is for Insurance
Liability, health, fire, building, renter’s, earthquake…..lots of kinds of insurance! We need to care for people and facilities. What do you have for your organization, building, and staff members?
If artists or teachers rent your space, do you require that they have their own insurance?
Don’t forget about insurance matters related to:
- Field trips
- Carpooling
- Site-specific work
- Renting a theater or space other than your own building
I is for Injuries and Injury Reports
This can be a detail that can be commonly overlooked --- whether you are operating a theater or dance studio. But, timely and thorough documentation is necessary and responsible.
Consider making an injury report form for your organization. Key details to capture include:
- Date
- Time
- Location of accident
- People involved
- Witnesses
- Describe the circumstances
- Describe in detail the person’s injury
- Did the person hit their head? If yes, and the person is a child, you should always call home to alert the family.
- Did you call or speak with the family?
- Did the person go to the hospital?
Keep a copy of this report for your records, and make sure that all employees know about this form.
I is for Independent Contractors/IRS
Hiring someone as an independent contractor implies that it is temporary and finite. You pay the person a paycheck, but no taxes are taken out. The artist will then need to file a Schedule C when doing taxes, claim the income, and then pay taxes on the income. Many dancers will have a variety of independent contractor gigs performing, teaching, choreographing, and writing.
Over the years, it has been shown that the IRS will go through waves of “cracking down” on dance studios, yoga studios, etc. who have a lot of independent contractors. A colleague was just sharing their dance studio’s situation this year related to this. Please take note that if you are regularly asking a person to teach for you, especially several years in a row, that person is no longer an independent contractor. This will be a red flag for the IRS.
I is for Instagram
In this age of social media, can an Instagram feed support your program and connect you with your local community (or national or global community)? What would your Instagram photos highlight and capture?
Consider if you will need photo release forms to run an Instagram feed, especially if taking photos of students under 18.
I is for Informational Interviews
As an arts administrator, or aspiring arts administrator, informational interviews are excellent opportunities to connect with leaders in the field. Especially for a field with few formal degree programs and books, informational interviews can answer big questions and curiosities. It can be some of the cheapest professional development out there! I recently traveled to NYC and set up three informational interviews with colleagues at comparable arts centers.
Many people will gladly sit down with you to share their experiences and help support future arts administrators. Make sure to come prepared with a set of questions, and consider trying to limit the time together to 30-45 minutes.
(I co-direct a 60 year old nonprofit dance space in Berkeley, California. Feel free to come by anytime for a site visit and informational interview. www.shawl-anderson.org)
I is for Inclusion
The word inclusion can refer to so many communities. What does inclusion mean to you ---- considering your local community but also inwardly? Do all staff members feel included? Why or why not? Let’s deeply consider: physical disabilities and accessibility, gender, sexual orientation, cultural backgrounds, economic diversity, and intergenerational and multigenerational work.
Read Dance/USA's statement on equity and inclusion here. Also from the Dance/USA website, there is a thorough and thought-provoking piece called "A Model for Equity: Diversity and Inclusion." Clarity and intention around the words and actions of diversity and inclusion must be considered in our organizations.
I is for Isolation
Are you feeling isolated – geographically, or at your site? The nature of our work can make us feel alone or solo. You might also be the only person at your site doing a particular job (ex. grantwriting or handling student registrations). In this internet age, arts administrators can break out of isolation through Facebook Groups, conferences like NDEO and Dance/USA, email lists, and blogs. Starting an informal brown bag lunch series can bring arts administrators together in your community once a month, or a few times a year.
I is for Interpersonal Relations (with Parents, Students, Board of Directors, Donors, Community, Staff, and Faculty)
Next, let’s take a few minutes to reflect on our interpersonal relations. Within your role, who do you interact with on a regular basis? Using the "SWOT" model, what are your: strengths, weaknesses, opportunities, and threats?
If you also consider your entire staff, how would you rate the interpersonal relations for each staff member on a scale of 0-5, with 5 representing excellent and a strength of the employee.
Who are your role models for interpersonal relations?
I is for Infrastructure
Speaking of staff members.....how many people are on staff? What is the division of labor? How many different hats does each employee wear?
What words and phrases would you use to describe your staffing right now? Lean, stable, overwhelmed, spread thin, efficient, productive, collaborative...
A cautionary tale....growth and expansion means there needs to be employees supporting this increase in students, registrations, scheduling, subbing, performances, foot traffic, and much more for your organization. For each new addition, do employee hours need to increase? Will the increase in income cover these costs?
And, how would you rate employees right now in terms of their workloads?
Two examples I have turned to for ideas include Tanner Dance and Mark Morris Dance Group.
On the Tanner Dance website, see how they clarify and describe "who does what":
http://www.tannerdance.utah.edu/about-us/administrative-staff/
And, check out this impressive org chart for Mark Morris (the company and the school):
http://markmorrisdancegroup.org/the-dance-group/about/staff
I is for Imaginative Learning
When I think about imagination, the arts, and arts education....I turn to Maxine Greene. Her work, inquiry, and curiosity was the driving force for the Lincoln Center Institute (LCI) program for decades. Check out her book of essays called Releasing the Imagination.
I also suggest checking out Andrew Taylor's article "Capacities for imaginative learning," which highlights some essential components of the LCI work.
http://www.artsjournal.com/artfulmanager/main/capacities_for_imaginative_lea.php
Taylor himself notes in the article, "[The] nine 'Capacities for Imaginative Learning' offer some useful language to define the goals of integrated arts education. But to my eye, they also describe the core competencies of a vibrant and engaged cultural organization, or even an 'artful manager.'"
Also from the LCI lineage emerged the book Imagination First: Unlocking the Power of Possibility by Eric Liu and Scott Noppe-Brandon.
I is for Inspiration
For many of the artist profiles here on the blog, I ask questions such as:
What was the last show that really inspired you?
Current inspiration and curiosities:
I have come back to Jeanine Durning's response to this topic many times over the years:
It’s an interesting question these days. I really believe that being inspired is a practice and takes work, that it doesn’t just happen, or is given to me, and I really take that on as an audience member – to meet the performance on its own terms. I’m usually inspired by anything or anyone who is purely generous, purely committed, where I feel something is at stake for them, when someone is “all in,” when I’m not treated like an idiot, where an aspect of humanity – whether that’s terrifying or joyful – is revealed to me, not because the choreographer or performer want me to see it, or is forcing it on me, but because it emerges as a result of truly being fully inside something. That usually has nothing to do with being “smart” or witty or ironic. The question reminds me of a Chuck Close quote I recently saw, something like: Inspiration is for amateurs. The rest of us just get to work.
I is for Institutional Reinvention
Today, I was browsing medium.com for some of Deborah Cullinan's recent pieces. Deborah is the vibrant leader of the Yerba Buena Center for the Arts in San Francisco. Here is the link to her piece entitled "It's Time for Institutional Reinvention." Click here.
With your institution:
- What is the institutional history?
- What is the institutional stability?
- Why reinvent or reimagine your institution?
- How are you relevant?
- How are you financially stable in the current economy, political climate, and funding environment?
"I" Verbs: Improve, Implement, Invest, Incubate, and More....
Last, here is an interesting list of 15 verbs that begin with the letter "i." Consider offering this list to your staff or board at the next meeting. Ask each person to select one of the words that resonates for them right now with your organization; have each person share for a minute.
- increase
- improve
- institutionalize
- implement
- infuse
- inform
- interrogate
- invent
- invest
- ignite
- instigate
- incubate
- imagine
- innovate
- inspire
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